Other key findings from the recently published Global Online Piracy Study shed light on the sometimes peculiar relationship between pirated content on media sales. But before we get into the details, we would like to note that we have already covered a part of the study in a previous article, namely, the decrease of internet pirates in Europe.
Further Insights that can be gleaned from the study reveal that effect that piracy has on media sales is not always negative, in fact, it might even boost certain revenue streams.
When It Comes to Music
The findings suggest that for every ten pirated music albums, three extra concert or festival tickets are sold. On the other hand, music piracy lead to a drop in digital downloads and sales of physical albums; meanwhile, streaming remained unaffected.
When It Comes to Video
By contrast, online piracy seems to have a totally different effect video content. Pirating video doesn’t appear to affect either the sales of physical copies nor digital downloads. Instead, cinema visits and online streams are the ones hit by the practice – for every ten downloaded movies, cinemas miss out on four visits.
The report also understandably noted that these trends don’t apply to minors as the group has little disposable income.
Stricter Copyright Laws Are Not the Answer
The report didn’t find any evidence that links copyright laws and pirating offenses. Instead, it promotes the idea that content providers ought to make their work more widely available and priced more reasonably. “(…) hunting down the industry’s largest customers is not the best of ideas. Rather, push for better availability, affordability, and findability of legal content.”
A Quick Recap of the Study
The study was conducted by the Institute for Information Law (IViR) of the University of Amsterdam and surveyed the acquisition and consumption of different types of online media via various legal and illegal channels.
Respondents to the survey exceeded 35 thousand consumers, aged 14 and older, hailing from 13 countries – Brazil, France, Canada, Germany, Hong Kong, Indonesia, Japan, Netherlands, Poland, Spain, Sweden, Thailand, and the UK. Among the European respondents were individuals that had undertaken a similar questionnaire a few years earlier; this has allowed the researchers to chart the evolution of content acquisition over time in Europe. The full report can be downloaded here.