Adidas announced that certain consumers who purchased goods on adidas.com/US might have had their data compromised. The sports apparel manufacturer and retailer said that it became aware that an unauthorized party has claimed to have acquired what it referred to as “limited data” associated with certain consumers on July 26.
The data included contact information, usernames, and encrypted passwords, according to an Adidas statement.
There is no information yet as to how the breach occurred, the methods employed by the hackers, and the potential impact of it. Adidas did say that they are conducting a “thorough forensic review” and that it will alert relevant consumers in time.
“adidas is committed to the privacy and security of its consumers’ personal data,” the statement read. “adidas immediately began taking steps to determine the scope of the issue and to alert relevant consumers. adidas is working with leading data security firms and law enforcement authorities to investigate the issue. According to the preliminary investigation, the limited data includes contact information, usernames, and encrypted passwords. adidas has no reason to believe that any credit card or fitness information of those consumers was impacted.”
Adidas claims that the breach was limited, but the information that was stolen could expose those affected to phishing attempts using the email addresses for example.
Adidas also did not clarify the number of customers affected. All we know is that the breach only concerned customers that have made purchases from its US store. This means that the number could easily be in the millions.
The breach is not just bad for consumers. Adidas’ brand image has taken a knock as well in light of the incident. A KPMG study found that 55% of consumers have decided against making online purchases due to privacy concerns.
The sheer number of breaches of commercial websites is becoming alarming. Since 2017, the companies that have experienced serious data breaches include Sears, Kmart, Best Buy, Lord & Taylor, Wholefoods, Gamestop, Delta Air Lines, Panera, Orbitz, and rival Under Armour just to name a few.